Green Consumerism

The curtain has closed on the 25th London Fashion Week. It was all ‘strong shoulders, hard lines and lots and lots of black’ according to Grazia magazine. The former high priestess of punk, Vivienne Westwood, told the backstage press that she hopes people stop buying her clothes to ‘stop all this consumerism’. Her previous catwalk shows have highlighted the impact of mass consumerism on climate change.

Meanwhile in the world of football, Nike has decided to make the shirts of Brazil, Portugal, the Netherlands and others from recycled polyester in time for the World Cup in South Africa. This will reportedly cut manufacturing energy use by 30%. According to a spokesperson for the company:

The link between sustainability and Nike as a growth company has never been clearer and there is a real business case to be made for making Nike a more sustainable company

Indeed. Walmart is also on a charm offensive. Tree Hugger reports that the supermarket chain is to cut 20million metric tons of emissions over the next 15 years.

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